I Don’t Trust Testimonials… Mostly

In my last post Are Customer Testimonials Effective? I spelled out what types of testimonials are good for your sales page and why you should use them. It garnered some interesting comments on how much you can trust the testimonials you read on sales pages. So I thought I’d share my thoughts on the matter. Personally I…

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Are Customer Testimonials Effective?

The short answer to that question is Yes. But before you start putting every customer testimonial you can gather on your sales page, not all testimonials are created equal. Testimonials can really boost your conversions for a number of reasons. Most importantly they add credibility to your sales pitch. You have a customer who has…

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